Search Engine Reputation Management in Anchorage (Alaska)

What is Search Engine Reputation Management?

SERM (Search Engine Reputation Management) encompasses various strategies used to optimize a website’s ranking on search engines and to establish a positive online presence. These strategies include Search Engine Optimization (SEO), Paid Search Marketing (PSM), Press Optimization, Blogging, and Social Media. Through SERM, organizations can enhance their visibility, strengthen their reputation, and reach a wider audience.

Search engine reputation management (SERM) gives businesses and websites the opportunity to monitor activities that can affect their public image, both positively and negatively. This includes optimizing Search Engine Results, Paid Search Advertising, Press Release Optimization, Blogging, and Social Media Marketing. By taking advantage of all of these methods, companies can manage and maintain their reputation.

Why is SERM important?

Data from ReviewTrackers reveals that 94% of consumers have changed their minds about a business after reading a bad review. It’s important to be aware of this and monitor online reviews, as the reputation of your company has a direct impact on its market value. Plus, people increasingly turn to reviews from fellow users when searching for someone to work with. These sites have become extremely popular in the online community, as potential buyers examine reviews before even connecting with a brand.

Search Engine Reputation Management in Anchorage (Alaska)

Our experts are here to help you ensure your online reputation is in top condition. Through monitoring and repair services, we will help you keep the impression of your business looking its best so potential customers will view you favorably. Ignoring your online presence could prove to be disastrous for you business – never leave yourself unknowing. Let us help and take the necessary steps to protect your brand.

How does SERM Work?

Once a brand has faced reputation issues, the next step is restoring their online profile. At our company, we help brands influence a positive view of their brand through online reputation strategies. We use search engine reputation management (SERM) to manipulate the public reputation in a positive direction. SERM combines SEO, social media, and content marketing plus PR to enhance the overall online reputation of the brand. We take the following steps:

  • Implement strategic content marketing and promotion on the website and various social media platforms.
  • Enhance SEO tactics to encourage visibility of positive content.
  • Eliminate any negative posts or content with negative sentiment.

1.- Proactive Monitoring

To maintain and improve your online reputation, you need to keep an eye on it. Utilize search engines, blogs, and reviews platforms among sources to monitor the landscape. Additionally, your company should have a presence on online platforms such as social media or forums where your customers are engaging. You should be able to answer queries and concerns before they lead to negative feedback.

2.- SERP Cleansing

Cleansing SERPs is a process of removing negative results from the first page of the search engine results page (SERP), for the name of your business. It’s essential to optimize the top 10 search results. To do this, you should publish new content related to your organization, such as reviews, testimonials, media coverage, guest posts and other content.

3.- Improve SEO

To improve SEO, it is important to:

  • Analyse the existing website backlinks and work on improving their quality 
  • Detect and fix any broken links within the website 
  • Develop a content strategy and generate high-quality content
  • Use relevant keywords which better target the target audience
  • Optimize page and images for mobile and desktop search
  • Improve page loading and response speed

In order to improve your website’s SEO, it is essential to analyze the current backlinks and work on improving their quality. Additionally, detecting and addressing any broken links within the website is important to ensure that users have an optimal experience. Furthermore, a content strategy should be developed to create and publish high-quality content on a regular basis and using relevant keywords to better target the desired audience. Moreover, pages and images should be optimized for both mobile and desktop users while improving page loading and response speed.

4.- Respond to Negative Content

Maintaining a presence on consumer forums and review platforms is key to gaining a better understanding of what people think of your brand. This allows you to respond quickly and appropriately to negative content, showing customers you have heard their thoughts and care about their opinions. If an unhappy customer has already left a negative review, you should reach out to apologize and try to resolve the problem. This provides a great opportunity to correct the issues the customer had and help to turn their opinion around.

5.- Social Media Presence

Social media is an invaluable tool for cultivating an audience, authority and trustworthiness. It provides a great platform for interacting with current and potential customers, while also boosting your SERP rankings. The more engagement that occurs on social media, the higher esteem you are held in by search engines. The positive views and comments about your business or brand directly affect SERPs and improve your online profile.

6.- Push Positive Content

Social media is a great way to expand your customer base, enhance your reputation as a leader, and foster trust. It gives you a platform to reach out to customers, helping you to improve your visibility in SERPs. Growing positive recognition and feedback of your company on social media will have a major influence on search engine rankings. The more engagement you can generate through social media, the greater the level of trustworthiness search engines give your brand.

Conclusions for SERM

Getting started with SERM is easy when you take cognisance of a few key things. First, it’s important that you monitor your online and offline presence – this helps you protect your reputation. Additionally, it’s essential that you foster a good online presence through active social media, helping you build and maintain relationships with your customers. Finally, don’t forget to pay attention to customer feedback – responding to both positive and negative comments can win you trust and respect. If you need extra support, the Search Engine Reputation Management experts  at our networks of agencies have worked on projects in more than 30 countries and counting.