Search Engine Reputation Management in Calgary (Alberta)

What is Search Engine Reputation Management?

SERM, short for Search Engine Reputation Management, is an online marketing strategy that encompasses a range of activities. These activities include Search Engine Optimization (SEO), Paid Search Marketing, Press Optimization, Blogging and Social Media. Through SERM, businesses can increase their visibility in search engine results, while managing their online presence to ensure they are portrayed in a positive light.

Search engine reputation management (SERM) presents businesses and websites with the chance to keep track of activities that could either harm or improve their reputation. It entails employment of SEO (Search Engine Optimization), Paid Search Marketing, Press Optimization, blogging, and Social Media. By utilizing these techniques, organizations can protect and build up their reputation successfully.

Why is SERM important?

The ReviewTrackers data shows that 94% of buyers are influenced by negative reviews and won’t do business with the related company. It is therefore essential to manage your online reputation, due to these three factors: 

– Your company value is tightly bound up with public opinion.

– Many customers chose whether to engage with someone or an organization depending on what they learn when searching online. 

– An increasing number of review sites on the web demonstrates that consumers check out what other people have said before communicating with a brand.

Search Engine Reputation Management in Calgary (Alberta)

Our team of experts can help you monitor and repair your online reputation, ensuring your best appearance to potential clients. Ignorance of your online presence is hazardous to your business, so it’s vital to remain aware and take action.

How does SERM Work?

Once a brand loses reputation, steps must be taken to restore its standing. People ask if they can alter their Google reputation and the answer is “yes”. Our firm helps brands rebuild their image through online reputation management strategies. Through search engine reputation management, we aim to influence a positive perception of the brand. SERM is multi-faceted and involves SEO, social media, content marketing, and PR. Here are some of the steps we take to achieve this: 

  • Optimizing website content 
  • Creating positive content about the brand
  • Spreading the content through influencers
  • Using SEO tools to reach the right audience
  • Building relationships with customers
  • Disputing negative feedback with facts

1.- Proactive Monitoring

To maintain and improve your online reputation, you need to keep an eye on it. Utilize search engines, blogs, and reviews platforms among sources to monitor the landscape. Additionally, your company should have a presence on online platforms such as social media or forums where your customers are engaging. You should be able to answer queries and concerns before they lead to negative feedback.

2.- SERP Cleansing

SERP Cleansing requires you to focus on optimizing the top ten search results for your company. To do that, aggressively publish new content, such as reviews and testimonials, media coverage, and guest posts. This will help to ensure that negative results are minimized or removed from the first few pages of search engine results.

3.- Improve SEO

To improve SEO, it is important to:

  • Analyse the existing website backlinks and work on improving their quality 
  • Detect and fix any broken links within the website 
  • Develop a content strategy and generate high-quality content
  • Use relevant keywords which better target the target audience
  • Optimize page and images for mobile and desktop search
  • Improve page loading and response speed

In order to improve your website’s SEO, it is essential to analyze the current backlinks and work on improving their quality. Additionally, detecting and addressing any broken links within the website is important to ensure that users have an optimal experience. Furthermore, a content strategy should be developed to create and publish high-quality content on a regular basis and using relevant keywords to better target the desired audience. Moreover, pages and images should be optimized for both mobile and desktop users while improving page loading and response speed.

4.- Respond to Negative Content

When dealing with negative feedback on consumer forums or review platforms, it’s important to reach out to the unsatisfied customer in order to address their concerns and rectify the situation. Let them know their voice has been heard and apologize for any negative experience they may have had. Responding promptly and courteously to negative customer feedback can help to win back the goodwill of those unsatisfied, potentially promoting customer loyalty and a positive opinion of the company. Proactive monitoring of consumer forums and reviews can help to ensure any negative opinions are heard and addressed, and can ultimately save your brand’s reputation.

5.- Social Media Presence

Social media is an invaluable tool for cultivating an audience, authority and trustworthiness. It provides a great platform for interacting with current and potential customers, while also boosting your SERP rankings. The more engagement that occurs on social media, the higher esteem you are held in by search engines. The positive views and comments about your business or brand directly affect SERPs and improve your online profile.

6.- Push Positive Content

Social media can significantly expand your audience, build your leadership profile and increase trust. It provides a direct line to customers and a great opportunity to showcase your business. Through positive user feedback and interactions, you can significantly boost your presence in search engine rankings. Generating interest and engaging with followers on social media allows search engines to put more trust in your brand. All of this adds up to make your business more visible, reach more people and be sure of the authority of your message.

Conclusions for SERM

Getting started with SERM is easy when you take cognisance of a few key things. First, it’s important that you monitor your online and offline presence – this helps you protect your reputation. Additionally, it’s essential that you foster a good online presence through active social media, helping you build and maintain relationships with your customers. Finally, don’t forget to pay attention to customer feedback – responding to both positive and negative comments can win you trust and respect. If you need extra support, the Search Engine Reputation Management experts  at our networks of agencies have worked on projects in more than 30 countries and counting.