What is Search Engine Reputation Management?
SERM, short for Search Engine Reputation Management, is an online marketing strategy that encompasses a range of activities. These activities include Search Engine Optimization (SEO), Paid Search Marketing, Press Optimization, Blogging and Social Media. Through SERM, businesses can increase their visibility in search engine results, while managing their online presence to ensure they are portrayed in a positive light.
Search engine reputation management (SERM) provides businesses and websites with the tools to track activities that could potentially affect their reputations, as well as techniques to promote a positive image. To achieve these objectives, SERM encompasses Search Engine Optimization, Paid Search Marketing, Press Optimization, Blogging and Social Media.
Why is SERM important?
94% of customers won’t do business with an organization that has a bad online reputation, which is why it’s so important to monitor and protect your company’s image. Here are three key reasons why that matters:
– Your company’s value can be drastically improved or negatively impacted by the quality of its online reputation.
– Consumers often make decisions about whether to engage with an individual or a business based solely on what comes up when they search for it online.
– Online review sites are increasingly popular, and people read customer reviews when deciding whether to contact a company.
Search Engine Reputation Management in Norfolk[m] (Virginia)
Our team of experts can help you monitor and repair your online reputation, ensuring your best appearance to potential clients. Ignorance of your online presence is hazardous to your business, so it’s vital to remain aware and take action.
How does SERM Work?
Once a brand loses reputation, steps must be taken to restore its standing. People ask if they can alter their Google reputation and the answer is “yes”. Our firm helps brands rebuild their image through online reputation management strategies. Through search engine reputation management, we aim to influence a positive perception of the brand. SERM is multi-faceted and involves SEO, social media, content marketing, and PR. Here are some of the steps we take to achieve this:
- Optimizing website content
- Creating positive content about the brand
- Spreading the content through influencers
- Using SEO tools to reach the right audience
- Building relationships with customers
- Disputing negative feedback with facts
1.- Proactive Monitoring
Proactive Monitoring is key to protecting and improving your reputation online. Search across a range of online channels, such as search engines, blogs and review platforms, to stay up to date with how you’re seen by your customers. Being active in these online conversations means you can address queries, answer complaints and handle feedback before it has a chance to turn negative. This will help build your company’s reputation on the Web.
2.- SERP Cleansing
For SERP Cleansing, the aim is to clean the top pages of the search engine results of any negative results. It’s essential to ensure that the top ten search results for your company are optimized. To make this possible, you need to actively produce content related to your business, such as reviews, testimonials, media coverage, guest posts, and other relevant pieces.
3.- Improve SEO
Enhance SEO by making sure to:
- Increase relevancy and authority with content that is related to your target audience.
- Improve visibility by promoting the content on social media platforms.
- Boost ranking by creating backlinks from other sites.
- Reduce the impact of negative content by creating and optimizing press releases where you control the message.
To optimize your SEO efforts, aim to:
- Increase relevancy and authority of your website by creating content tailored for your target audience.
- Improve visibility by promoting the content across a variety of social media platforms.
- Boost ranking with backlinks from trusted sites.
- Minimize the impact of negative news by creating and optimizing press releases that share your viewpoint.
4.- Respond to Negative Content
Make sure your organization stays on top of customer feedback and is prepared to respond to negative content as quickly as possible. When doing so:
- Reach out and contact the customer. Let them know you heard their feedback and are taking steps to address it.
- Apologize for any negative experience they may have encountered.
- Ask specific questions about their experience, allowing them to explain the issue in detail.
To effectively respond to negative content, be sure your organization is proactively monitoring customer feedback. Reach out to unsatisfied customers and apologize for their negative experience. Ask specific questions so they can fully explain the issue at hand, and then take action to remedy the situation. Doing this will ensure the customer feels heard and their needs are being addressed, improving brand loyalty and future interactions.
5.- Social Media Presence
Social media is an invaluable tool for cultivating an audience, authority and trustworthiness. It provides a great platform for interacting with current and potential customers, while also boosting your SERP rankings. The more engagement that occurs on social media, the higher esteem you are held in by search engines. The positive views and comments about your business or brand directly affect SERPs and improve your online profile.
6.- Push Positive Content
Social media is an effective mechanism to increase reach, build leadership, and increase trust. It facilitates connecting with customers and carries huge potential for improving SERP rankings. Generating beneficial sentiment and customer reviews for your business through social media contributes to greater trust placed in you by search engines. The more engagement you can earn on social media, the more trustworthiness search engines attribute to you.
Conclusions for SERM
In order to get started with SERM, three key tips are necessary. Firstly, it’s important to monitor your online reputation; this involves keeping track of your social media accounts and activities related to your business both on and offline. To build a faithful following, it’s essential to engage and be active on social media platforms. Secondly, it is important to pay attention to the reviews and feedback of customers. It is important to address both positive and negative comments for it will promote trust and transparency. Finally, aim to create great customer experience. This involves being timely in reply to inquiries as well as placing yourself in customers’ shoes and customizing services for their benefit. Our Search Engine Reputation Management experts can help you achieve the best results. Our network of agencies has worked on more than 500 projects in over 30 countries.